“Public Relations and its Role in Achieving Competitive Advantage for the National Product”

Public Relations Department at College of Media / Al- Iraqia University discussed a master’s thesis on “Public Relations and its Role in Achieving Competitive Advantage for the National Product,” by Anwar Karim Zaghir. The thesis aimed to explain the role of public relations communication activities in a number of companies affiliated with Ministry of Industry and Minerals, and the roles played by public relations practitioners in these companies in order to achieve a competitive advantage for Iraqi national product.

During the discussion, the researcher presented results of his research based on the analytical study he conducted, and theoretical foundations that form the basis of the study were reviewed. The problems that the researcher faced during his implementation of the research were also discussed, and the results of the study were discussed and analyzed.

The discussion committee consisted of :Assistant Prof. Dr. Haitham Akab Attia as chairman, Assistant Prof. Dr. Mahmoud Yassin Saud as a member, Prof. Dr. Hafez Yassin Hameed as an external member, and Prof. Dr. Hardan Hadi Sayel as a member and supervisor.